nickellsom6
Jun 2, 20202 min
Updated: Jun 11, 2020
A rolling update of the new, thought provoking or 'classic' pieces written by others - all Fast Thinker approved.
What?
The annual Mary Meeker round up of all things internet related
Who?
By Mary Meeker & Bondcap
Why should you read it?
Meeker's annual update has become a must read for all working in and beyond digital marketing.
Where?
2019 report - https://www.bondcap.com/report/itr19/
COVID 19 special edition - https://www.bondcap.com/report/onw/
What?
A deep dive into the impact of web tracking and the various challenges currently.
Who?
One of the largest trade bodies for digital advertising in the UK - all the big players are members.
Why should you read it?
It’s a hot topic, and it’s not going to go away - you need to understand the latest changes to the way we will be tracking media
Where?
https://www.iab.com/insights/the-socioeconomic-impact-of-internet-tracking/
What?
Where does an advertisers money go and how much of it reaches the publisher? Which partners in the chain between advertiser and publisher should be there?
Who?
ISBA - similar in scope to the IAB - ‘the voice of leading UK advertisers’
Why you should read it
One of the most hotly discussed topics of 2020 - exploring the convoluted chain through which media is transacted. So many questions spring to mind after reading this. A must read for all marketers.
Where?
https://www.isba.org.uk/knowledge/digital-media/programmatic-supply-chain-transparency-study/
What?
A series of interesting and well researched articles around the true value of customer experience.
Who?
McKinsey & Company
Why should you read it?
All of the major consultancies have a view on this - but these are fairly short, easy to read and reference, with links off to deeper insights if you need them.
Where?
What?
A regular series of reports from Bain around marketing and customer
Who?
Bain & Co - a US-based Management Consultancy. A member of the 'big 3' along with McKinsey and the Boston Consulting Group
Why should you read it?
Useful insights into how and what their positioning is on our world of marketing. Targeting C-suite as a rule, so good to read the same stuff your boss is being sent.
Where?
https://www.bain.com/insights/customer-lifetime-value/
https://www.bain.com/insights/the-future-of-marketing-in-consumer-products/