• Simon Towndrow

Essential reading material

Updated: Jun 11




A rolling update of the new, thought provoking or 'classic' pieces written by others - all Fast Thinker approved.



Mary Meeker Annual Report


What?

The annual Mary Meeker round up of all things internet related

Who?

By Mary Meeker & Bondcap

Why should you read it?

Meeker's annual update has become a must read for all working in and beyond digital marketing.

Where?

2019 report - https://www.bondcap.com/report/itr19/

COVID 19 special edition - https://www.bondcap.com/report/onw/



IAB Q Reports


What?

A deep dive into the impact of web tracking and the various challenges currently.

Who?

One of the largest trade bodies for digital advertising in the UK - all the big players are members.

Why should you read it?

It’s a hot topic, and it’s not going to go away - you need to understand the latest changes to the way we will be tracking media

Where?

https://www.iab.com/insights/the-socioeconomic-impact-of-internet-tracking/


ISBA Supply Chain Transparency Report

What?

Where does an advertisers money go and how much of it reaches the publisher? Which partners in the chain between advertiser and publisher should be there?


Who?

ISBA - similar in scope to the IAB - ‘the voice of leading UK advertisers’


Why you should read it

One of the most hotly discussed topics of 2020 - exploring the convoluted chain through which media is transacted. So many questions spring to mind after reading this. A must read for all marketers.


Where?

https://www.isba.org.uk/knowledge/digital-media/programmatic-supply-chain-transparency-study/


McKinsey Marketing and Sales Series

What?

A series of interesting and well researched articles around the true value of customer experience.

Who?

McKinsey & Company

Why should you read it?

All of the major consultancies have a view on this - but these are fairly short, easy to read and reference, with links off to deeper insights if you need them.

Where?

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/linking-the-customer-experience-to-value

https://www.mckinsey.com/business-functions/operations/our-insights/elevating-customer-experience-excellence-in-the-next-normal


Bain & Co Insights Series


What?

A regular series of reports from Bain around marketing and customer


Who?

Bain & Co - a US-based Management Consultancy. A member of the 'big 3' along with McKinsey and the Boston Consulting Group

Why should you read it?

Useful insights into how and what their positioning is on our world of marketing. Targeting C-suite as a rule, so good to read the same stuff your boss is being sent.



Where?

https://www.bain.com/insights/customer-lifetime-value/

https://www.bain.com/insights/the-future-of-marketing-in-consumer-products/






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