Sandhya Gulsin Jan 4 2 min Google Trends | What have we been searching for? Each year Google presents its annual year in search report. This extensive report is an essential read to identify how consumers are beha...
Sandhya Gulsin Dec 4, 2020 4 min Does brand loyalty still exist? With a shock shift in consumer behaviour patterns in 2020, identifying the “norm” for purchase behaviour is still a work in progress. Exi...
Sandhya Gulsin Nov 17, 2020 3 min The Choice Factory | What we can learn about our consumers Richard Shotton identifies the impact of behavioural psychology on decision-making, examining 25 behavioural biases (of the 192 he believ...
Sandhya Gulsin Oct 27, 2020 2 min The disruptive path to purchase The consumer journey is a complex maze with the consumer in need of engagement and a multi-platform experience. Ensuring marketers have t...
Sandhya Gulsin Oct 9, 2020 2 min How effective is experiential marketing? Similarly to storytelling, micro-moments and touchpoints, experiential is another tool used to increase consumer engagement. From product...
Sandhya Gulsin Aug 26, 2020 2 min The changing B2B consumer The new world of B2B buying is no longer a single platform experience. The importance of understanding the influence of multiple online a...
Simon Towndrow Jun 5, 2020 1 min Consumers remain cautious about the use of data in advertising Recent data from an Integral Ad Science report shows consumers’ views on the use of their data widely varies. There’s greater consumer co...
Simon Towndrow Jun 1, 2020 2 min Digital customer experience | Making the destination and the journey count Despite the old adage “it’s the journey that counts, not the destination”, when it comes to marketing, it is the journey as much as the d...
