Sandhya Gulsin Oct 9 2 min How effective is "experiential" marketing? Similarly to storytelling, micro-moments and touchpoints, experiential is another tool used to increase consumer engagement. From product...
Sandhya Gulsin Aug 26 2 min The changing B2B consumer The new world of B2B buying is no longer a single platform experience. The importance of understanding the influence of multiple online a...
Simon Towndrow Jun 5 1 min Consumers remain cautious about the use of data in advertising Recent data from an Integral Ad Science report shows consumers’ views on the use of their data widely varies. There’s greater consumer co...
Simon Towndrow Jun 1 2 min Digital customer experience: making the destination and the journey count Despite the old adage “it’s the journey that counts, not the destination”, when it comes to marketing, it is the journey as much as the d...
