In this short snippet from Gartner for Marketers, VP Analyst Augie Ray explains what customer experience really is by answering 5 key...

Each year Google presents its annual year in search report. This extensive report is an essential read to identify how consumers are...

In Part 1 of Capturing your consumer, we present you with food for thought on why your customer is not completing their purchase journey....

With a shock shift in consumer behaviour patterns in 2020, identifying the “norm” for purchase behaviour is still a work in progress....

Richard Shotton identifies the impact of behavioural psychology on decision-making, examining 25 behavioural biases (of the 192 he...

The consumer journey is a complex maze with the consumer in need of engagement and a multi-platform experience. Ensuring marketers have...

Similarly to storytelling, micro-moments and touchpoints, experiential is another tool used to increase consumer engagement. From product...

The new world of B2B buying is no longer a single platform experience. The importance of understanding the influence of multiple online...

Recent data from an Integral Ad Science report shows consumers’ views on the use of their data widely varies. There’s greater consumer...

Despite the old adage “it’s the journey that counts, not the destination”, when it comes to marketing, it is the journey as much as the...