Sandhya GulsinMar 19, 20211 minGartner | 5 Questions on what is CX with Augie RayIn this short snippet from Gartner for Marketers, VP Analyst Augie Ray explains what customer experience really is by answering 5 key...
Sandhya GulsinJan 4, 20212 minGoogle Trends | What have we been searching for?Each year Google presents its annual year in search report. This extensive report is an essential read to identify how consumers are...
Sandhya GulsinDec 22, 20204 minCapturing your consumer | 3 considerations to avoid cart abandonmentIn Part 1 of Capturing your consumer, we present you with food for thought on why your customer is not completing their purchase journey....
Sandhya GulsinDec 4, 20204 minDoes brand loyalty still exist?With a shock shift in consumer behaviour patterns in 2020, identifying the “norm” for purchase behaviour is still a work in progress....