Gartner | 5 Questions on what is CX with Augie Ray
In this short snippet from Gartner for Marketers, VP Analyst Augie Ray explains what customer experience really is by answering 5 key...
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Sandhya Gulsin
- Jan 4, 2021
- 2 min
Google Trends | What have we been searching for?
Each year Google presents its annual year in search report. This extensive report is an essential read to identify how consumers are...
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Sandhya Gulsin
- Dec 22, 2020
- 4 min
Capturing your consumer | 3 considerations to avoid cart abandonment
In Part 1 of Capturing your consumer, we present you with food for thought on why your customer is not completing their purchase journey....
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Sandhya Gulsin
- Dec 4, 2020
- 4 min
Does brand loyalty still exist?
With a shock shift in consumer behaviour patterns in 2020, identifying the “norm” for purchase behaviour is still a work in progress....
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Sandhya Gulsin
- Nov 17, 2020
- 3 min
The Choice Factory | What we can learn about our consumers
Richard Shotton identifies the impact of behavioural psychology on decision-making, examining 25 behavioural biases (of the 192 he...
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Sandhya Gulsin
- Oct 27, 2020
- 2 min
The disruptive path to purchase
The consumer journey is a complex maze with the consumer in need of engagement and a multi-platform experience. Ensuring marketers have...
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Sandhya Gulsin
- Oct 9, 2020
- 2 min
How effective is experiential marketing?
Similarly to storytelling, micro-moments and touchpoints, experiential is another tool used to increase consumer engagement. From product...
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Sandhya Gulsin
- Aug 26, 2020
- 2 min
The changing B2B consumer
The new world of B2B buying is no longer a single platform experience. The importance of understanding the influence of multiple online...
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Simon Towndrow
- Jun 5, 2020
- 1 min
Consumers remain cautious about the use of data in advertising
Recent data from an Integral Ad Science report shows consumers’ views on the use of their data widely varies. There’s greater consumer...
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Simon Towndrow
- Jun 1, 2020
- 2 min
Digital customer experience | Making the destination and the journey count
Despite the old adage “it’s the journey that counts, not the destination”, when it comes to marketing, it is the journey as much as the...
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