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David Carson | Design, discovery and humor
Sociologist and Type Designer David Carson provides insights into his funny yet effective approach to design. In this TED talk, he...
Sandhya Gulsin
Apr 27, 20211 min read
32 views
0 comments


Renny Gleeson | 404, the story of a page not found
In this TED talk Renny Gleeson takes us through various error pages reminding us how build better relationships from mistakes.
Sandhya Gulsin
Apr 27, 20211 min read
102 views
0 comments


Carrie Palin | Marketing a product when everyone is your audience
In this Forbes special, Box's CMO Carrie Palin explains how the company is pioneering cloud content management. Marketing for a business...
Sandhya Gulsin
Apr 23, 20211 min read
20 views
0 comments


Malcolm Gladwell | Choice, happiness and spaghetti sauce
Author Malcolm Gladwell discusses the food industry's process in order to achieve the "perfect" spaghetti sauce and identifies what...
Sandhya Gulsin
Apr 23, 20211 min read
14 views
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The CEO behind software's biggest IPO ever | Forbes
Snowflake's CEO Frank Slootman reveals how our "newer generation of software companies" are creating analytical data processes that are...
Sandhya Gulsin
Apr 13, 20211 min read
20 views
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Seth Godin | The tribes we lead
In association with his Business book "Tribes | We need you to lead us", this Ted Ed talk by marketing genius Seth Godin analyses what a...
Sandhya Gulsin
Apr 6, 20211 min read
22 views
0 comments


Why a brand DNA is so important in a brand strategy | Vincent Perriard
Brand DNA is an essential part of strengthening your companies core brand. In this TEDx talk Vincent Perriard the Co-Founder and Member...
Sandhya Gulsin
Feb 17, 20211 min read
62 views
0 comments


Why storytelling is more trustworthy than presenting data | Karen Eber
In this TEDx talk, Karen Eber highlights how your brain responds to stories and why they are essential for Leaders.
Sandhya Gulsin
Feb 17, 20211 min read
33 views
0 comments


Inside Seth Godin's Masterclass | 97th Floor Mastermind
From 97th Floor’s 2019 Mastermind Conference, Marketing expert Seth Godin shares his thoughts on how we are responding to digital change...
Sandhya Gulsin
Feb 17, 20211 min read
17 views
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EffWorks Global | Share of search as a predictive measure
Head of Effectiveness at adam&eveDDB, Les Binet presents a new share of search metric to help track the health and potential wealth of...
Sandhya Gulsin
Feb 3, 20211 min read
53 views
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Turning bad charts into compelling data stories | Dominic Bohan
In this Tedx talk, Co-Founder at StoryIQ, Dominic Bohan encourages you to rethink how you present your data. Often data can be daunting,...
Sandhya Gulsin
Jan 27, 20211 min read
94 views
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Building a global brand, locally | Rafe Offer
In this Tedx talk, Founder and Executive Chairman of Sofar Sounds, Rafe Offer explains how the business creates live music experiences...
Sandhya Gulsin
Jan 26, 20211 min read
24 views
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James Curleigh | How Levi’s turned moments into momentum
In this short clip from the NRF 2018: Retail’s Big Show, Levi’s Brand President James Curleigh explains how the 150-year-old startup...
Sandhya Gulsin
Jan 26, 20211 min read
16 views
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Fast thoughts | A new year for marketing
As we enter 2021, some of the fast thinking team have reflected on the last year in marketing and provided predictions for what to expect...
Sandhya Gulsin
Jan 5, 20215 min read
31 views
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Where are our digital ads really going?
"Imagine a world in which every ad you saw was relevant - where advertising wasn’t random or intrusive, but rather a carefully thought...
Sandhya Gulsin
Dec 4, 20201 min read
52 views
0 comments


The marketing superhero | How the role of the CMO is evolving
With the economic crisis of 2020 ensuring rapid changes take place in the marketing field, there has been confusion as to what the role...
Sandhya Gulsin
Dec 1, 20204 min read
52 views
0 comments


McKinsey | How the digital age is Disrupting the Marketing Framework
David Edelman of McKinsey Digital reveals his own experiences with digital transformation and how it is disrupting all aspects of...
Sandhya Gulsin
Nov 18, 20201 min read
23 views
0 comments


Forbes | The craft of marketing luxury spirits brands
In collaboration with Forbes, Moet Hennessy’s previous CMO Rodney Williams (now CEO of Belvedere Vodka) provides a short insight into how...
Sandhya Gulsin
Oct 26, 20201 min read
22 views
0 comments


L'Oreal CMO on transforming brand strategy
Previous L'Oreal CMO Marc Speichert talks about his responsibilities within the role that contributed to the Brand Strategy. He covers...
Sandhya Gulsin
Oct 7, 20201 min read
17 views
0 comments


The annual CMO spend survey | Part 2
Gartner’s annual summarisation of CMO priorities has become a bellwether event for all CMO’s to truly understand how their business...
Sandhya Gulsin
Oct 5, 20202 min read
24 views
0 comments


What does it mean to be a disruptor?
Marketing Week interviews 6 disruptive businesses, reflecting on what it means to be a disruptor within their sector.
Sandhya Gulsin
Oct 5, 20201 min read
20 views
0 comments


The annual CMO spend survey | Part 1
Gartner’s annual summarisation of CMO priorities has become a bellwether event for all CMO’s to truly understand how their business...
Sandhya Gulsin
Oct 2, 20202 min read
36 views
0 comments


Breaking down the brilliance of Nike's brand strategy
From their logo to product design, Seth Godin highlights key aspects of Nike's brand strategy that has led to their success, positioning...
Sandhya Gulsin
Sep 29, 20201 min read
79 views
0 comments


Web Summit | The role of the CMO needs to be reinvented
Till Faida of AdBlock Plus and Jason Harris of Mekanism discuss the new role of the CMO at the Web Summit Technology Conference. The...
Sandhya Gulsin
Sep 29, 20201 min read
21 views
0 comments


Forbes | Leading a transformative marketing journey
In collaboration with Forbes, Cisco's previous CMO Karen Walker provides a short summary of the need to adapt marketing to support...
Sandhya Gulsin
Sep 29, 20201 min read
19 views
0 comments


The power of Apple's brand positioning
In a collaboration with Marketing Week, Mark Ritson examines 50 years of Effie's case studies. In this episode, he looks at the power of...
Sandhya Gulsin
Sep 22, 20201 min read
24 views
0 comments


Marketing Week Live | What does and doesn't matter in marketing
Mark Ritson takes a deep-dive and well-balanced analysis of the marketing world addressing what does and doesn't matter. (Contains...
Sandhya Gulsin
Aug 26, 20201 min read
69 views
0 comments


What is marketing today?
Watch Seth Godin summarise what Marketing is in this day and age and how it has evolved.
Sandhya Gulsin
Aug 25, 20201 min read
18 views
0 comments


How to get your ideas to spread
Seth Godin discusses the importance of individuality in a world with endless product choices consumers are faced with on a daily basis....
Sandhya Gulsin
Aug 10, 20201 min read
8 views
0 comments


Micro-Moments | The new battleground for brands
Google's Director of Performance Marketing Matt Lawson highlights the importance of micro-moments and consumer behaviours in this...
Sandhya Gulsin
Aug 4, 20201 min read
59 views
0 comments
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