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    David Carson | Design, discovery and humor
    Sandhya Gulsin
    • Apr 27, 2021
    • 1 min

    David Carson | Design, discovery and humor

    Sociologist and Type Designer David Carson provides insights into his funny yet effective approach to design. In this TED talk, he...
    13 views0 comments
    Renny Gleeson | 404, the story of a page not found
    Sandhya Gulsin
    • Apr 27, 2021
    • 1 min

    Renny Gleeson | 404, the story of a page not found

    In this TED talk Renny Gleeson takes us through various error pages reminding us how build better relationships from mistakes.
    13 views0 comments
    Carrie Palin | Marketing a product when everyone is your audience
    Sandhya Gulsin
    • Apr 23, 2021
    • 1 min

    Carrie Palin | Marketing a product when everyone is your audience

    In this Forbes special, Box's CMO Carrie Palin explains how the company is pioneering cloud content management. Marketing for a business...
    8 views0 comments
     Malcolm Gladwell | Choice, happiness and spaghetti sauce
    Sandhya Gulsin
    • Apr 23, 2021
    • 1 min

    Malcolm Gladwell | Choice, happiness and spaghetti sauce

    Author Malcolm Gladwell discusses the food industry's process in order to achieve the "perfect" spaghetti sauce and identifies what...
    9 views0 comments
    The CEO behind software's biggest IPO ever | Forbes
    Sandhya Gulsin
    • Apr 13, 2021
    • 1 min

    The CEO behind software's biggest IPO ever | Forbes

    Snowflake's CEO Frank Slootman reveals how our "newer generation of software companies" are creating analytical data processes that are...
    10 views0 comments
    Seth Godin | The tribes we lead
    Sandhya Gulsin
    • Apr 6, 2021
    • 1 min

    Seth Godin | The tribes we lead

    In association with his Business book "Tribes | We need you to lead us", this Ted Ed talk by marketing genius Seth Godin analyses what a...
    11 views0 comments
    Why a brand DNA is so important in a brand strategy | Vincent Perriard
    Sandhya Gulsin
    • Feb 17, 2021
    • 1 min

    Why a brand DNA is so important in a brand strategy | Vincent Perriard

    Brand DNA is an essential part of strengthening your companies core brand. In this TEDx talk Vincent Perriard the Co-Founder and Member...
    19 views0 comments
    Why storytelling is more trustworthy than presenting data | Karen Eber
    Sandhya Gulsin
    • Feb 17, 2021
    • 1 min

    Why storytelling is more trustworthy than presenting data | Karen Eber

    In this TEDx talk, Karen Eber highlights how your brain responds to stories and why they are essential for Leaders.
    19 views0 comments
    Inside Seth Godin's Masterclass | 97th Floor Mastermind
    Sandhya Gulsin
    • Feb 17, 2021
    • 1 min

    Inside Seth Godin's Masterclass | 97th Floor Mastermind

    From 97th Floor’s 2019 Mastermind Conference, Marketing expert Seth Godin shares his thoughts on how we are responding to digital change...
    12 views0 comments
    EffWorks Global | Share of search as a predictive measure
    Sandhya Gulsin
    • Feb 3, 2021
    • 1 min

    EffWorks Global | Share of search as a predictive measure

    Head of Effectiveness at adam&eveDDB, Les Binet presents a new share of search metric to help track the health and potential wealth of...
    45 views0 comments
    Turning bad charts into compelling data stories | Dominic Bohan
    Sandhya Gulsin
    • Jan 27, 2021
    • 1 min

    Turning bad charts into compelling data stories | Dominic Bohan

    In this Tedx talk, Co-Founder at StoryIQ, Dominic Bohan encourages you to rethink how you present your data. Often data can be daunting,...
    28 views0 comments
    Building a global brand, locally | Rafe Offer
    Sandhya Gulsin
    • Jan 26, 2021
    • 1 min

    Building a global brand, locally | Rafe Offer

    In this Tedx talk, Founder and Executive Chairman of Sofar Sounds, Rafe Offer explains how the business creates live music experiences...
    18 views0 comments
    James Curleigh | How Levi’s turned moments into momentum
    Sandhya Gulsin
    • Jan 26, 2021
    • 1 min

    James Curleigh | How Levi’s turned moments into momentum

    In this short clip from the NRF 2018: Retail’s Big Show, Levi’s Brand President James Curleigh explains how the 150-year-old startup...
    8 views0 comments
    Fast thoughts | A new year for marketing
    Sandhya Gulsin
    • Jan 5, 2021
    • 5 min

    Fast thoughts | A new year for marketing

    As we enter 2021, some of the fast thinking team have reflected on the last year in marketing and provided predictions for what to expect...
    27 views0 comments
    Where are our digital ads really going?
    Sandhya Gulsin
    • Dec 4, 2020
    • 1 min

    Where are our digital ads really going?

    "Imagine a world in which every ad you saw was relevant - where advertising wasn’t random or intrusive, but rather a carefully thought...
    36 views0 comments
    The marketing superhero | How the role of the CMO is evolving
    Sandhya Gulsin
    • Dec 1, 2020
    • 4 min

    The marketing superhero | How the role of the CMO is evolving

    With the economic crisis of 2020 ensuring rapid changes take place in the marketing field, there has been confusion as to what the role...
    36 views0 comments
    McKinsey | How the digital age is Disrupting the Marketing Framework
    Sandhya Gulsin
    • Nov 18, 2020
    • 1 min

    McKinsey | How the digital age is Disrupting the Marketing Framework

    David Edelman of McKinsey Digital reveals his own experiences with digital transformation and how it is disrupting all aspects of...
    18 views0 comments
    Forbes | The craft of marketing luxury spirits brands
    Sandhya Gulsin
    • Oct 26, 2020
    • 1 min

    Forbes | The craft of marketing luxury spirits brands

    In collaboration with Forbes, Moet Hennessy’s previous CMO Rodney Williams (now CEO of Belvedere Vodka) provides a short insight into how...
    15 views0 comments
    L'Oreal CMO on transforming brand strategy
    Sandhya Gulsin
    • Oct 7, 2020
    • 1 min

    L'Oreal CMO on transforming brand strategy

    Previous L'Oreal CMO Marc Speichert talks about his responsibilities within the role that contributed to the Brand Strategy. He covers...
    15 views0 comments
    The annual CMO spend survey | Part 2
    Sandhya Gulsin
    • Oct 5, 2020
    • 2 min

    The annual CMO spend survey | Part 2

    Gartner’s annual summarisation of CMO priorities has become a bellwether event for all CMO’s to truly understand how their business...
    19 views0 comments
    What does it mean to be a disruptor?
    Sandhya Gulsin
    • Oct 5, 2020
    • 1 min

    What does it mean to be a disruptor?

    Marketing Week interviews 6 disruptive businesses, reflecting on what it means to be a disruptor within their sector.
    16 views0 comments
    The annual CMO spend survey | Part 1
    Sandhya Gulsin
    • Oct 2, 2020
    • 2 min

    The annual CMO spend survey | Part 1

    Gartner’s annual summarisation of CMO priorities has become a bellwether event for all CMO’s to truly understand how their business...
    26 views0 comments
    Breaking down the brilliance of Nike's brand strategy
    Sandhya Gulsin
    • Sep 29, 2020
    • 1 min

    Breaking down the brilliance of Nike's brand strategy

    From their logo to product design, Seth Godin highlights key aspects of Nike's brand strategy that has led to their success, positioning...
    67 views0 comments
    Web Summit | The role of the CMO needs to be reinvented
    Sandhya Gulsin
    • Sep 29, 2020
    • 1 min

    Web Summit | The role of the CMO needs to be reinvented

    Till Faida of AdBlock Plus and Jason Harris of Mekanism discuss the new role of the CMO at the Web Summit Technology Conference. The...
    14 views0 comments
    Forbes | Leading a transformative marketing journey
    Sandhya Gulsin
    • Sep 29, 2020
    • 1 min

    Forbes | Leading a transformative marketing journey

    In collaboration with Forbes, Cisco's previous CMO Karen Walker provides a short summary of the need to adapt marketing to support...
    14 views0 comments
    The power of Apple's brand positioning
    Sandhya Gulsin
    • Sep 22, 2020
    • 1 min

    The power of Apple's brand positioning

    In a collaboration with Marketing Week, Mark Ritson examines 50 years of Effie's case studies. In this episode, he looks at the power of...
    16 views0 comments
    Marketing Week Live | What does and doesn't matter in marketing
    Sandhya Gulsin
    • Aug 26, 2020
    • 1 min

    Marketing Week Live | What does and doesn't matter in marketing

    Mark Ritson takes a deep-dive and well-balanced analysis of the marketing world addressing what does and doesn't matter. (Contains...
    52 views0 comments
    What is marketing today?
    Sandhya Gulsin
    • Aug 25, 2020
    • 1 min

    What is marketing today?

    Watch Seth Godin summarise what Marketing is in this day and age and how it has evolved.
    14 views0 comments
    How to get your ideas to spread
    Sandhya Gulsin
    • Aug 10, 2020
    • 1 min

    How to get your ideas to spread

    Seth Godin discusses the importance of individuality in a world with endless product choices consumers are faced with on a daily basis....
    7 views0 comments
    Micro-Moments | The new battleground for brands
    Sandhya Gulsin
    • Aug 4, 2020
    • 1 min

    Micro-Moments | The new battleground for brands

    Google's Director of Performance Marketing Matt Lawson highlights the importance of micro-moments and consumer behaviours in this...
    51 views0 comments
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