David Carson | Design, discovery and humor
Sociologist and Type Designer David Carson provides insights into his funny yet effective approach to design. In this TED talk, he...
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Sandhya Gulsin
- Apr 27, 2021
- 1 min
Renny Gleeson | 404, the story of a page not found
In this TED talk Renny Gleeson takes us through various error pages reminding us how build better relationships from mistakes.
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Sandhya Gulsin
- Apr 23, 2021
- 1 min
Carrie Palin | Marketing a product when everyone is your audience
In this Forbes special, Box's CMO Carrie Palin explains how the company is pioneering cloud content management. Marketing for a business...
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Sandhya Gulsin
- Apr 23, 2021
- 1 min
Malcolm Gladwell | Choice, happiness and spaghetti sauce
Author Malcolm Gladwell discusses the food industry's process in order to achieve the "perfect" spaghetti sauce and identifies what...
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Sandhya Gulsin
- Apr 13, 2021
- 1 min
The CEO behind software's biggest IPO ever | Forbes
Snowflake's CEO Frank Slootman reveals how our "newer generation of software companies" are creating analytical data processes that are...
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Sandhya Gulsin
- Apr 6, 2021
- 1 min
Seth Godin | The tribes we lead
In association with his Business book "Tribes | We need you to lead us", this Ted Ed talk by marketing genius Seth Godin analyses what a...
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Sandhya Gulsin
- Feb 17, 2021
- 1 min
Why a brand DNA is so important in a brand strategy | Vincent Perriard
Brand DNA is an essential part of strengthening your companies core brand. In this TEDx talk Vincent Perriard the Co-Founder and Member...
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Sandhya Gulsin
- Feb 17, 2021
- 1 min
Why storytelling is more trustworthy than presenting data | Karen Eber
In this TEDx talk, Karen Eber highlights how your brain responds to stories and why they are essential for Leaders.
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Sandhya Gulsin
- Feb 17, 2021
- 1 min
Inside Seth Godin's Masterclass | 97th Floor Mastermind
From 97th Floor’s 2019 Mastermind Conference, Marketing expert Seth Godin shares his thoughts on how we are responding to digital change...
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Sandhya Gulsin
- Feb 3, 2021
- 1 min
EffWorks Global | Share of search as a predictive measure
Head of Effectiveness at adam&eveDDB, Les Binet presents a new share of search metric to help track the health and potential wealth of...
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Sandhya Gulsin
- Jan 27, 2021
- 1 min
Turning bad charts into compelling data stories | Dominic Bohan
In this Tedx talk, Co-Founder at StoryIQ, Dominic Bohan encourages you to rethink how you present your data. Often data can be daunting,...
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Sandhya Gulsin
- Jan 26, 2021
- 1 min
Building a global brand, locally | Rafe Offer
In this Tedx talk, Founder and Executive Chairman of Sofar Sounds, Rafe Offer explains how the business creates live music experiences...
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Sandhya Gulsin
- Jan 26, 2021
- 1 min
James Curleigh | How Levi’s turned moments into momentum
In this short clip from the NRF 2018: Retail’s Big Show, Levi’s Brand President James Curleigh explains how the 150-year-old startup...
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Sandhya Gulsin
- Jan 5, 2021
- 5 min
Fast thoughts | A new year for marketing
As we enter 2021, some of the fast thinking team have reflected on the last year in marketing and provided predictions for what to expect...
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Sandhya Gulsin
- Dec 4, 2020
- 1 min
Where are our digital ads really going?
"Imagine a world in which every ad you saw was relevant - where advertising wasn’t random or intrusive, but rather a carefully thought...
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Sandhya Gulsin
- Dec 1, 2020
- 4 min
The marketing superhero | How the role of the CMO is evolving
With the economic crisis of 2020 ensuring rapid changes take place in the marketing field, there has been confusion as to what the role...
48 views0 comments
Sandhya Gulsin
- Nov 18, 2020
- 1 min
McKinsey | How the digital age is Disrupting the Marketing Framework
David Edelman of McKinsey Digital reveals his own experiences with digital transformation and how it is disrupting all aspects of...
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Sandhya Gulsin
- Oct 26, 2020
- 1 min
Forbes | The craft of marketing luxury spirits brands
In collaboration with Forbes, Moet Hennessy’s previous CMO Rodney Williams (now CEO of Belvedere Vodka) provides a short insight into how...
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Sandhya Gulsin
- Oct 7, 2020
- 1 min
L'Oreal CMO on transforming brand strategy
Previous L'Oreal CMO Marc Speichert talks about his responsibilities within the role that contributed to the Brand Strategy. He covers...
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Sandhya Gulsin
- Oct 5, 2020
- 2 min
The annual CMO spend survey | Part 2
Gartner’s annual summarisation of CMO priorities has become a bellwether event for all CMO’s to truly understand how their business...
24 views0 comments
Sandhya Gulsin
- Oct 5, 2020
- 1 min
What does it mean to be a disruptor?
Marketing Week interviews 6 disruptive businesses, reflecting on what it means to be a disruptor within their sector.
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Sandhya Gulsin
- Oct 2, 2020
- 2 min
The annual CMO spend survey | Part 1
Gartner’s annual summarisation of CMO priorities has become a bellwether event for all CMO’s to truly understand how their business...
36 views0 comments
Sandhya Gulsin
- Sep 29, 2020
- 1 min
Breaking down the brilliance of Nike's brand strategy
From their logo to product design, Seth Godin highlights key aspects of Nike's brand strategy that has led to their success, positioning...
79 views0 comments
Sandhya Gulsin
- Sep 29, 2020
- 1 min
Web Summit | The role of the CMO needs to be reinvented
Till Faida of AdBlock Plus and Jason Harris of Mekanism discuss the new role of the CMO at the Web Summit Technology Conference. The...
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Sandhya Gulsin
- Sep 29, 2020
- 1 min
Forbes | Leading a transformative marketing journey
In collaboration with Forbes, Cisco's previous CMO Karen Walker provides a short summary of the need to adapt marketing to support...
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Sandhya Gulsin
- Sep 22, 2020
- 1 min
The power of Apple's brand positioning
In a collaboration with Marketing Week, Mark Ritson examines 50 years of Effie's case studies. In this episode, he looks at the power of...
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Sandhya Gulsin
- Aug 26, 2020
- 1 min
Marketing Week Live | What does and doesn't matter in marketing
Mark Ritson takes a deep-dive and well-balanced analysis of the marketing world addressing what does and doesn't matter. (Contains...
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Sandhya Gulsin
- Aug 25, 2020
- 1 min
What is marketing today?
Watch Seth Godin summarise what Marketing is in this day and age and how it has evolved.
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Sandhya Gulsin
- Aug 10, 2020
- 1 min
How to get your ideas to spread
Seth Godin discusses the importance of individuality in a world with endless product choices consumers are faced with on a daily basis....
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Sandhya Gulsin
- Aug 4, 2020
- 1 min
Micro-Moments | The new battleground for brands
Google's Director of Performance Marketing Matt Lawson highlights the importance of micro-moments and consumer behaviours in this...
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