Sandhya Gulsin 7 days ago 1 min Seth Godin | The tribes we lead In association with his Business book "Tribes | We need you to lead us", this Ted Ed talk by marketing genius Seth Godin analyses what a...
Sandhya Gulsin Feb 17 1 min Why a brand DNA is so important in a brand strategy | Vincent Perriard Brand DNA is an essential part of strengthening your companies core brand. In this TEDx talk Vincent Perriard the Co-Founder and Member...
Sandhya Gulsin Feb 17 1 min Why storytelling is more trustworthy than presenting data | Karen Eber In this TEDx talk, Karen Eber highlights how your brain responds to stories and why they are essential for Leaders.
Sandhya Gulsin Feb 17 1 min Inside Seth Godin's Masterclass | 97th Floor Mastermind From 97th Floor’s 2019 Mastermind Conference, Marketing expert Seth Godin shares his thoughts on how we are responding to digital change...
Sandhya Gulsin Feb 3 1 min EffWorks Global | Share of search as a predictive measure Head of Effectiveness at adam&eveDDB, Les Binet presents a new share of search metric to help track the health and potential wealth of...
Sandhya Gulsin Jan 27 1 min Turning bad charts into compelling data stories | Dominic Bohan In this Tedx talk, Co-Founder at StoryIQ, Dominic Bohan encourages you to rethink how you present your data. Often data can be daunting,...
Sandhya Gulsin Jan 26 1 min Building a global brand, locally | Rafe Offer In this Tedx talk, Founder and Executive Chairman of Sofar Sounds, Rafe Offer explains how the business creates live music experiences...
Sandhya Gulsin Jan 26 1 min James Curleigh | How Levi’s turned moments into momentum In this short clip from the NRF 2018: Retail’s Big Show, Levi’s Brand President James Curleigh explains how the 150-year-old startup...
Sandhya Gulsin Jan 5 5 min Fast thoughts | A new year for marketing As we enter 2021, some of the fast thinking team have reflected on the last year in marketing and provided predictions for what to expect...
Sandhya Gulsin Dec 4, 2020 1 min Where are our digital ads really going? "Imagine a world in which every ad you saw was relevant - where advertising wasn’t random or intrusive, but rather a carefully thought...
Sandhya Gulsin Dec 1, 2020 4 min The marketing superhero | How the role of the CMO is evolving With the economic crisis of 2020 ensuring rapid changes take place in the marketing field, there has been confusion as to what the role...
Sandhya Gulsin Nov 18, 2020 1 min McKinsey | How the digital age is Disrupting the Marketing Framework David Edelman of McKinsey Digital reveals his own experiences with digital transformation and how it is disrupting all aspects of...
Sandhya Gulsin Oct 26, 2020 1 min Forbes | The craft of marketing luxury spirits brands In collaboration with Forbes, Moet Hennessy’s previous CMO Rodney Williams (now CEO of Belvedere Vodka) provides a short insight into how...
Sandhya Gulsin Oct 7, 2020 1 min L'Oreal CMO on transforming brand strategy Previous L'Oreal CMO Marc Speichert talks about his responsibilities within the role that contributed to the Brand Strategy. He covers...
Sandhya Gulsin Oct 5, 2020 2 min The annual CMO spend survey | Part 2 Gartner’s annual summarisation of CMO priorities has become a bellwether event for all CMO’s to truly understand how their business...
Sandhya Gulsin Oct 5, 2020 1 min What does it mean to be a disruptor? Marketing Week interviews 6 disruptive businesses, reflecting on what it means to be a disruptor within their sector.
Sandhya Gulsin Oct 2, 2020 2 min The annual CMO spend survey | Part 1 Gartner’s annual summarisation of CMO priorities has become a bellwether event for all CMO’s to truly understand how their business...
Sandhya Gulsin Sep 29, 2020 1 min Breaking down the brilliance of Nike's brand strategy From their logo to product design, Seth Godin highlights key aspects of Nike's brand strategy that has led to their success, positioning...
Sandhya Gulsin Sep 29, 2020 1 min Web Summit | The role of the CMO needs to be reinvented Till Faida of AdBlock Plus and Jason Harris of Mekanism discuss the new role of the CMO at the Web Summit Technology Conference. The...
Sandhya Gulsin Sep 29, 2020 1 min Forbes | Leading a transformative marketing journey In collaboration with Forbes, Cisco's previous CMO Karen Walker provides a short summary of the need to adapt marketing to support...
Sandhya Gulsin Sep 22, 2020 1 min The power of Apple's brand positioning In a collaboration with Marketing Week, Mark Ritson examines 50 years of Effie's case studies. In this episode, he looks at the power of...
Sandhya Gulsin Aug 26, 2020 1 min Marketing Week Live | What does and doesn't matter in marketing Mark Ritson takes a deep-dive and well-balanced analysis of the marketing world addressing what does and doesn't matter. (Contains...
Sandhya Gulsin Aug 25, 2020 1 min What is marketing today? Watch Seth Godin summarise what Marketing is in this day and age and how it has evolved.
Sandhya Gulsin Aug 10, 2020 1 min How to get your ideas to spread Seth Godin discusses the importance of individuality in a world with endless product choices consumers are faced with on a daily basis....
