Sandhya GulsinApr 27, 20211 minDavid Carson | Design, discovery and humorSociologist and Type Designer David Carson provides insights into his funny yet effective approach to design. In this TED talk, he...
Sandhya GulsinApr 27, 20211 minRenny Gleeson | 404, the story of a page not foundIn this TED talk Renny Gleeson takes us through various error pages reminding us how build better relationships from mistakes.
Sandhya GulsinApr 23, 20211 minCarrie Palin | Marketing a product when everyone is your audience In this Forbes special, Box's CMO Carrie Palin explains how the company is pioneering cloud content management. Marketing for a business...
Sandhya GulsinApr 23, 20211 min Malcolm Gladwell | Choice, happiness and spaghetti sauce Author Malcolm Gladwell discusses the food industry's process in order to achieve the "perfect" spaghetti sauce and identifies what...
Sandhya GulsinApr 13, 20211 minThe CEO behind software's biggest IPO ever | ForbesSnowflake's CEO Frank Slootman reveals how our "newer generation of software companies" are creating analytical data processes that are...
Sandhya GulsinApr 6, 20211 minSeth Godin | The tribes we leadIn association with his Business book "Tribes | We need you to lead us", this Ted Ed talk by marketing genius Seth Godin analyses what a...
Sandhya GulsinFeb 17, 20211 minWhy a brand DNA is so important in a brand strategy | Vincent Perriard Brand DNA is an essential part of strengthening your companies core brand. In this TEDx talk Vincent Perriard the Co-Founder and Member...
Sandhya GulsinFeb 17, 20211 minWhy storytelling is more trustworthy than presenting data | Karen EberIn this TEDx talk, Karen Eber highlights how your brain responds to stories and why they are essential for Leaders.
Sandhya GulsinFeb 17, 20211 minInside Seth Godin's Masterclass | 97th Floor MastermindFrom 97th Floor’s 2019 Mastermind Conference, Marketing expert Seth Godin shares his thoughts on how we are responding to digital change...
Sandhya GulsinFeb 3, 20211 minEffWorks Global | Share of search as a predictive measureHead of Effectiveness at adam&eveDDB, Les Binet presents a new share of search metric to help track the health and potential wealth of...
Sandhya GulsinJan 27, 20211 minTurning bad charts into compelling data stories | Dominic BohanIn this Tedx talk, Co-Founder at StoryIQ, Dominic Bohan encourages you to rethink how you present your data. Often data can be daunting,...
Sandhya GulsinJan 26, 20211 minBuilding a global brand, locally | Rafe OfferIn this Tedx talk, Founder and Executive Chairman of Sofar Sounds, Rafe Offer explains how the business creates live music experiences...
Sandhya GulsinJan 26, 20211 minJames Curleigh | How Levi’s turned moments into momentumIn this short clip from the NRF 2018: Retail’s Big Show, Levi’s Brand President James Curleigh explains how the 150-year-old startup...
Sandhya GulsinJan 5, 20215 minFast thoughts | A new year for marketing As we enter 2021, some of the fast thinking team have reflected on the last year in marketing and provided predictions for what to expect...
Sandhya GulsinDec 4, 20201 minWhere are our digital ads really going?"Imagine a world in which every ad you saw was relevant - where advertising wasn’t random or intrusive, but rather a carefully thought...
Sandhya GulsinDec 1, 20204 minThe marketing superhero | How the role of the CMO is evolving With the economic crisis of 2020 ensuring rapid changes take place in the marketing field, there has been confusion as to what the role...
Sandhya GulsinNov 18, 20201 minMcKinsey | How the digital age is Disrupting the Marketing FrameworkDavid Edelman of McKinsey Digital reveals his own experiences with digital transformation and how it is disrupting all aspects of...
Sandhya GulsinOct 26, 20201 minForbes | The craft of marketing luxury spirits brandsIn collaboration with Forbes, Moet Hennessy’s previous CMO Rodney Williams (now CEO of Belvedere Vodka) provides a short insight into how...
Sandhya GulsinOct 7, 20201 minL'Oreal CMO on transforming brand strategyPrevious L'Oreal CMO Marc Speichert talks about his responsibilities within the role that contributed to the Brand Strategy. He covers...
Sandhya GulsinOct 5, 20202 minThe annual CMO spend survey | Part 2 Gartner’s annual summarisation of CMO priorities has become a bellwether event for all CMO’s to truly understand how their business...
Sandhya GulsinOct 5, 20201 minWhat does it mean to be a disruptor?Marketing Week interviews 6 disruptive businesses, reflecting on what it means to be a disruptor within their sector.
Sandhya GulsinOct 2, 20202 minThe annual CMO spend survey | Part 1Gartner’s annual summarisation of CMO priorities has become a bellwether event for all CMO’s to truly understand how their business...
Sandhya GulsinSep 29, 20201 minBreaking down the brilliance of Nike's brand strategyFrom their logo to product design, Seth Godin highlights key aspects of Nike's brand strategy that has led to their success, positioning...
Sandhya GulsinSep 29, 20201 minWeb Summit | The role of the CMO needs to be reinvented Till Faida of AdBlock Plus and Jason Harris of Mekanism discuss the new role of the CMO at the Web Summit Technology Conference. The...
Sandhya GulsinSep 29, 20201 minForbes | Leading a transformative marketing journey In collaboration with Forbes, Cisco's previous CMO Karen Walker provides a short summary of the need to adapt marketing to support...
Sandhya GulsinSep 22, 20201 minThe power of Apple's brand positioningIn a collaboration with Marketing Week, Mark Ritson examines 50 years of Effie's case studies. In this episode, he looks at the power of...
Sandhya GulsinAug 26, 20201 minMarketing Week Live | What does and doesn't matter in marketingMark Ritson takes a deep-dive and well-balanced analysis of the marketing world addressing what does and doesn't matter. (Contains...
Sandhya GulsinAug 25, 20201 minWhat is marketing today?Watch Seth Godin summarise what Marketing is in this day and age and how it has evolved.
Sandhya GulsinAug 10, 20201 minHow to get your ideas to spreadSeth Godin discusses the importance of individuality in a world with endless product choices consumers are faced with on a daily basis....
Sandhya GulsinAug 4, 20201 minMicro-Moments | The new battleground for brandsGoogle's Director of Performance Marketing Matt Lawson highlights the importance of micro-moments and consumer behaviours in this...