Sandhya Gulsin Oct 7 1 min L'Oreal CMO On Transforming Brand Strategy Previous L'Oreal CMO Marc Speichert talks about his responsibilities within the role that contributed to the Brand Strategy. He covers co...
Sandhya Gulsin Oct 5 2 min The Annual CMO Spend Survey - Part 2 Gartner’s annual summarisation of CMO priorities has become a bellwether event for all CMO’s to truly understand how their business prior...
Sandhya Gulsin Oct 5 1 min What does it mean to be a disruptor? Marketing Week interviews 6 disruptive businesses, reflecting on what it means to be a disruptor within their sector.
Sandhya Gulsin Oct 2 2 min The Annual CMO Spend Survey Research - Part 1 Gartner’s annual summarisation of CMO priorities has become a bellwether event for all CMO’s to truly understand how their business prior...
Sandhya Gulsin Sep 29 1 min Seth Godin - Breaking down the brilliance of Nike's brand strategy From their logo to product design, Seth Godin highlights key aspects of Nike's brand strategy that has led to their success, positioning ...
Sandhya Gulsin Sep 29 1 min The role of the CMO needs to be reinvented - Web Summit Till Faida of AdBlock Plus and Jason Harris of Mekanism discuss the new role of the CMO at the Web Summit Technology Conference. The deba...
Sandhya Gulsin Sep 29 1 min Cisco’s Karen Walker: Leading A Transformative Marketing Journey In collaboration with Forbes, Cisco's previous CMO Karen Walker provides a short summary of the need to adapt marketing to support evolvi...
Sandhya Gulsin Sep 22 1 min Mark Ritson on the power of Apple's brand positioning In a collaboration with Marketing Week, Mark Ritson examines 50 years of Effie's case studies. In this episode, he looks at the power of ...
Sandhya Gulsin Aug 26 1 min Mark Ritson - What does and doesn't matter in marketing Mark Ritson takes a deep-dive and well-balanced analysis of the marketing world addressing what does and doesn't matter. (Contains explic...
Sandhya Gulsin Aug 25 1 min What is marketing today? Watch Seth Godin summarise what Marketing is in this day and age and how it has evolved.
Sandhya Gulsin Aug 10 1 min Seth Godin - How to get your ideas to spread Seth Godin discusses the importance of individuality in a world with endless product choices consumers are faced with on a daily basis. G...
Sandhya Gulsin Aug 4 1 min Micro-Moments: The New Battleground for Brands Google's Director of Performance Marketing Matt Lawson highlights the importance of micro-moments and consumer behaviours in this custome...
Simon Towndrow Jun 11 0 min Scott Galloway - How Amazon, Apple, Facebook and Google manipulate our emotions
Simon Towndrow Jun 11 1 min Marketer stories - Virgin Media Marketing Case Insight 17.1: Virgin Media
Simon Towndrow Jun 11 1 min Marketer stories - Domino's Pizza Marketing Case Insight 8.1: Domino’s Pizza
Simon Towndrow Jun 5 1 min Customer experience as a driver of top line growth One of the more interesting parts of The CMO Survey series, is tracking respondents attitudes and behaviour over time. Here we have 2 rea...
Simon Towndrow Jun 5 1 min So what do you do all day anyway? The CMO Survey gets carried out twice a year and although US in focus, provides a great insight into the mind of todays CMOs. One of the ...
