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Philip Kotler | Corporate culture and marketing
The Father of Marketing returns to the London Business Forum to discuss Corporate culture and marketing. Philip Kotler identifies that a...
Sandhya Gulsin
Apr 23, 20211 min read
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Philip Kotler | Marketing and Values
From segmentation targeting and positioning to differentiation, Philip Kotler covers the different types of marketing. One of the most...
Sandhya Gulsin
Apr 13, 20211 min read
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Philip Kotler | Creating a strong brand
At the London Business Forum, Philip Kotler, the Father of Marketing shares his insights into creating a strong brand. Kotler refers to...
Sandhya Gulsin
Mar 19, 20211 min read
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The top marketing FAST Wins
Under pressure to show your marketing efforts are working? Need to justify what you are doing and give the business confidence that...
Sandhya Gulsin
Feb 19, 20214 min read
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Capturing your consumer | 3 considerations to avoid cart abandonment
In Part 1 of Capturing your consumer, we present you with food for thought on why your customer is not completing their purchase journey....
Sandhya Gulsin
Dec 22, 20204 min read
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Unlocking remarketing with FAST thinking
This article is part two of a two part series entitled 'Unlocking the remarketing opportunity'. In part 1 entitled The remarketing...
nickellsom6
Dec 8, 20209 min read
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Element Three | A/B testing that doubles and triples your conversion rates
Director of growth at Kissmetrics, Lars Lofgren talks us through his tried and tested method for A/B testing correlating to conversion...
Sandhya Gulsin
Nov 18, 20201 min read
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Inbound19 | A new species of disruptor
CEO and Co-Founder of HubSpot Brian Halligan uncovers what makes a consumer experience disruptive through his engaging presentation at...
Sandhya Gulsin
Oct 26, 20201 min read
26 views
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Web Summit | Is the future of search visual?
At the Web Summit 2018, Pinterest's CEO Ben Silbermann and Wired's Lauren Goode discuss visual technology and the impact it has on...
Sandhya Gulsin
Oct 15, 20201 min read
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Element Three | Data-driven marketing is powerless without a solid user experience
From Element Three's Go Inbound Marketing conference, Mailchimp's Chief Data Scientist John Foreman reaffirms the importance of both data...
Sandhya Gulsin
Oct 9, 20201 min read
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Experiential marketing is the future of advertising
In this TEDx talk, Layne Braunstein, the Chief Creative Officer at Fake Love (a New York Times company) explains how he keeps his...
Sandhya Gulsin
Sep 29, 20201 min read
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The challenges of measuring marketing effectiveness
Marketing week and Thinkbox present a short series on "The currency of effectiveness". This segment focusses on how to deliver impact and...
Sandhya Gulsin
Sep 22, 20201 min read
15 views
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The power of brand search
Why you should use brand search to measure your marketing effectiveness Brand search is one of the most important things a marketer can...
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Sep 3, 20203 min read
28 views
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The view from the outside
Marketing week and Thinkbox present a short series on "The currency of effectiveness". This segment focusses on the outsider's perception...
Sandhya Gulsin
Sep 1, 20201 min read
19 views
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Landing page 101
Fast Thinking’s very own Jack Gillett introduces us to landing pages and reminds us of the important role they play in our campaigns. He...
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Aug 18, 20203 min read
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The complex relationship between data and design in UX
From interface design to best practice, Rochelle King (Global VP of User Experience and Design at Spotify) explores the essential...
Sandhya Gulsin
Aug 17, 20201 min read
68 views
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How brands can maximise marketing effectiveness
Marketing week and Thinkbox present a short series on "The currency of effectiveness". This segment focusses on the essential marketing...
Sandhya Gulsin
Aug 11, 20201 min read
21 views
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A creative's view on how to make a successful ad
We sat down with Richard Sheridan who heads up our Create division to find out what makes a successful ad in his view. What makes a good...
richardsheridan3
Aug 4, 20203 min read
50 views
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Search by numbers
Have you ever felt your paid search activity isn’t working? That you want to improve it but don’t have the knowledge, training or skills...
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Jun 28, 20202 min read
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Why creativity wins every time
It's a long-standing 'debate' around the office - who takes credit for the latest uplift in our sales report? Was it my excellent media...
nickellsom6
Jun 2, 20202 min read
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In-housing your marketing function | 5 advantages
It’s a trend that’s set to stay - and a question everyone is asked at least once a year at the annual strategy day - ‘Should we In-house...
nickellsom6
Jun 1, 20202 min read
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In-housing your marketing function | 5 reasons to be wary
One of the hottest topics in marketing set to continue throughout 2020, we look at some of the reasons you might want to pause before you...
nickellsom6
Jun 1, 20202 min read
38 views
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