Marketing Myopia - A nearsighted focus on selling products and services, rather than seeing the “big picture” of what consumers really...

“The 1-page marketing plan” is every marketer's ideal situation in organising a tidy and well-planned outline. However, juggling multiple...

It seems obvious that engaging content will secure a consumer base for your brand, every marketer has this listed within every campaign...

In the world of marketing, how do you filter out the unnecessary noise in order to extract what truly matters? With over 30 years of...

New York Times best-selling author Donald Miller refers to stories as “organised information” setting out a framework to apply to all...

Described by Rory Sutherland as “A Haynes manual for understanding consumer behaviour”, The Choice Factory explores the power of...

Contagious (2013) is one of many studies from International best selling author and marketing professor Jonah Berger, who explores what...

The most influential woman in social media, according to Forbes, Ann Handley is a world-renowned author and speaker on the topic of...

How to Build Habit Forming Products Hooked (2014) by Nir Eyal and ex-Boston Consulting Group ‘Behaviour Engineer’ and Facebook ad agency...

A rolling update of the new, thought provoking or 'classic' pieces written by others - all Fast Thinker approved. Mary Meeker Annual...

18 books and counting, including several Business Week and New York Times Bestsellers, demonstrates Seth clearly has an army of fans of...

In How Brands Grow, Bryon Sharp tackles conventional marketing wisdom head on - as he does in most of his work - arguing that to Grow a...

The larger-than-life vice chairman of Ogilvy, who you’ll have seen on stage at various events, or perhaps his TED talks (if not, you...