Sandhya GulsinJan 26, 20212 minMarketing Myopia | Theodore LevittMarketing Myopia - A nearsighted focus on selling products and services, rather than seeing the “big picture” of what consumers really...
Sandhya GulsinNov 5, 20201 minThe 1-Page Marketing Plan | Allan Dib“The 1-page marketing plan” is every marketer's ideal situation in organising a tidy and well-planned outline. However, juggling multiple...
Sandhya GulsinOct 20, 20202 minContent Marketing Revolution | Dane BrookesIt seems obvious that engaging content will secure a consumer base for your brand, every marketer has this listed within every campaign...
Sandhya GulsinSep 15, 20202 minMarketing Above The Noise | Linda J. PopkyIn the world of marketing, how do you filter out the unnecessary noise in order to extract what truly matters? With over 30 years of...
Sandhya GulsinSep 3, 20202 minBuilding A Story Brand | Donald MillerNew York Times best-selling author Donald Miller refers to stories as “organised information” setting out a framework to apply to all...
Sandhya GulsinAug 20, 20201 minThe Choice Factory | Richard ShottonDescribed by Rory Sutherland as “A Haynes manual for understanding consumer behaviour”, The Choice Factory explores the power of...
Sandhya GulsinAug 12, 20201 minContagious | Jonah BergerContagious (2013) is one of many studies from International best selling author and marketing professor Jonah Berger, who explores what...
Simon TowndrowJun 15, 20201 minEverybody Writes | Ann HandleyThe most influential woman in social media, according to Forbes, Ann Handley is a world-renowned author and speaker on the topic of...
Simon TowndrowJun 4, 20202 minHooked | Nir EyalHow to Build Habit Forming Products Hooked (2014) by Nir Eyal and ex-Boston Consulting Group ‘Behaviour Engineer’ and Facebook ad agency...
Simon TowndrowJun 2, 20202 minEssential reading materialA rolling update of the new, thought provoking or 'classic' pieces written by others - all Fast Thinker approved. Mary Meeker Annual...
Simon TowndrowJun 2, 20201 minThis is Marketing | Seth Godin18 books and counting, including several Business Week and New York Times Bestsellers, demonstrates Seth clearly has an army of fans of...
Simon TowndrowJun 2, 20201 minHow Brands Grow | Byron SharpIn How Brands Grow, Bryon Sharp tackles conventional marketing wisdom head on - as he does in most of his work - arguing that to Grow a...
Simon TowndrowJun 2, 20201 minAlchemy | Rory SutherlandThe larger-than-life vice chairman of Ogilvy, who you’ll have seen on stage at various events, or perhaps his TED talks (if not, you...