Marketing Myopia | Theodore Levitt
Marketing Myopia - A nearsighted focus on selling products and services, rather than seeing the “big picture” of what consumers really...
top of page
Sandhya Gulsin
- Nov 5, 2020
- 1 min
The 1-Page Marketing Plan | Allan Dib
“The 1-page marketing plan” is every marketer's ideal situation in organising a tidy and well-planned outline. However, juggling multiple...
43 views0 comments
Sandhya Gulsin
- Oct 20, 2020
- 2 min
Content Marketing Revolution | Dane Brookes
It seems obvious that engaging content will secure a consumer base for your brand, every marketer has this listed within every campaign...
30 views0 comments
Sandhya Gulsin
- Sep 15, 2020
- 2 min
Marketing Above The Noise | Linda J. Popky
In the world of marketing, how do you filter out the unnecessary noise in order to extract what truly matters? With over 30 years of...
31 views0 comments
Sandhya Gulsin
- Sep 3, 2020
- 2 min
Building A Story Brand | Donald Miller
New York Times best-selling author Donald Miller refers to stories as “organised information” setting out a framework to apply to all...
24 views0 comments
Sandhya Gulsin
- Aug 20, 2020
- 1 min
The Choice Factory | Richard Shotton
Described by Rory Sutherland as “A Haynes manual for understanding consumer behaviour”, The Choice Factory explores the power of...
34 views0 comments
Sandhya Gulsin
- Aug 12, 2020
- 1 min
Contagious | Jonah Berger
Contagious (2013) is one of many studies from International best selling author and marketing professor Jonah Berger, who explores what...
35 views0 comments
Simon Towndrow
- Jun 15, 2020
- 1 min
Everybody Writes | Ann Handley
The most influential woman in social media, according to Forbes, Ann Handley is a world-renowned author and speaker on the topic of...
67 views0 comments
Simon Towndrow
- Jun 4, 2020
- 2 min
Hooked | Nir Eyal
How to Build Habit Forming Products Hooked (2014) by Nir Eyal and ex-Boston Consulting Group ‘Behaviour Engineer’ and Facebook ad agency...
32 views0 comments
Simon Towndrow
- Jun 2, 2020
- 2 min
Essential reading material
A rolling update of the new, thought provoking or 'classic' pieces written by others - all Fast Thinker approved. Mary Meeker Annual...
43 views0 comments
Simon Towndrow
- Jun 2, 2020
- 1 min
This is Marketing | Seth Godin
18 books and counting, including several Business Week and New York Times Bestsellers, demonstrates Seth clearly has an army of fans of...
53 views0 comments
Simon Towndrow
- Jun 2, 2020
- 1 min
How Brands Grow | Byron Sharp
In How Brands Grow, Bryon Sharp tackles conventional marketing wisdom head on - as he does in most of his work - arguing that to Grow a...
61 views0 comments
Simon Towndrow
- Jun 2, 2020
- 1 min
Alchemy | Rory Sutherland
The larger-than-life vice chairman of Ogilvy, who you’ll have seen on stage at various events, or perhaps his TED talks (if not, you...
42 views0 comments
bottom of page