Sandhya Gulsin Nov 5, 2020 1 min The 1-Page Marketing Plan | Allan Dib “The 1-page marketing plan” is every marketer's ideal situation in organising a tidy and well-planned outline. However, juggling multiple...
Sandhya Gulsin Oct 20, 2020 2 min Content Marketing Revolution | Dane Brookes It seems obvious that engaging content will secure a consumer base for your brand, every marketer has this listed within every campaign g...
Sandhya Gulsin Sep 15, 2020 2 min Marketing Above The Noise | Linda J. Popky In the world of marketing, how do you filter out the unnecessary noise in order to extract what truly matters? With over 30 years of expe...
Sandhya Gulsin Sep 3, 2020 2 min Building A Story Brand | Donald Miller New York Times best-selling author Donald Miller refers to stories as “organised information” setting out a framework to apply to all you...
Sandhya Gulsin Aug 20, 2020 1 min The Choice Factory | Richard Shotton Described by Rory Sutherland as “A Haynes manual for understanding consumer behaviour”, The Choice Factory explores the power of influenc...
Sandhya Gulsin Aug 12, 2020 1 min Contagious | Jonah Berger Contagious (2013) is one of many studies from International best selling author and marketing professor Jonah Berger, who explores what m...
Simon Towndrow Jun 15, 2020 1 min Everybody Writes | Ann Handley The most influential woman in social media, according to Forbes, Ann Handley is a world-renowned author and speaker on the topic of writi...
Simon Towndrow Jun 4, 2020 2 min Hooked | Nir Eyal How to Build Habit Forming Products Hooked (2014) by Nir Eyal and ex-Boston Consulting Group ‘Behaviour Engineer’ and Facebook ad agency ...
Simon Towndrow Jun 2, 2020 2 min Essential reading material A rolling update of the new, thought provoking or 'classic' pieces written by others - all Fast Thinker approved. Mary Meeker Annual Repo...
Simon Towndrow Jun 2, 2020 1 min This is Marketing | Seth Godin 18 books and counting, including several Business Week and New York Times Bestsellers, demonstrates Seth clearly has an army of fans of h...
Simon Towndrow Jun 2, 2020 1 min How Brands Grow | Byron Sharp In How Brands Grow, Bryon Sharp tackles conventional marketing wisdom head on - as he does in most of his work - arguing that to Grow a ...
Simon Towndrow Jun 2, 2020 1 min Alchemy | Rory Sutherland The larger-than-life vice chairman of Ogilvy, who you’ll have seen on stage at various events, or perhaps his TED talks (if not, you shou...