Picture 1.png

The study

Homepage
The study
login
  • Study home

  • Thought leaders

  • Marketer views

  • Required reading

  • Best practice

  • Consumer behaviour

  • More

    Use tab to navigate through the menu items.
    Marketing Myopia | Theodore Levitt
    Sandhya Gulsin
    • Jan 26, 2021
    • 2 min

    Marketing Myopia | Theodore Levitt

    Marketing Myopia - A nearsighted focus on selling products and services, rather than seeing the “big picture” of what consumers really...
    42 views0 comments
    The 1-Page Marketing Plan | Allan Dib
    Sandhya Gulsin
    • Nov 5, 2020
    • 1 min

    The 1-Page Marketing Plan | Allan Dib

    “The 1-page marketing plan” is every marketer's ideal situation in organising a tidy and well-planned outline. However, juggling multiple...
    25 views0 comments
    Content Marketing Revolution | Dane Brookes
    Sandhya Gulsin
    • Oct 20, 2020
    • 2 min

    Content Marketing Revolution | Dane Brookes

    It seems obvious that engaging content will secure a consumer base for your brand, every marketer has this listed within every campaign...
    26 views0 comments
    Marketing Above The Noise | Linda J. Popky
    Sandhya Gulsin
    • Sep 15, 2020
    • 2 min

    Marketing Above The Noise | Linda J. Popky

    In the world of marketing, how do you filter out the unnecessary noise in order to extract what truly matters? With over 30 years of...
    27 views0 comments
    Building A Story Brand | Donald Miller
    Sandhya Gulsin
    • Sep 3, 2020
    • 2 min

    Building A Story Brand | Donald Miller

    New York Times best-selling author Donald Miller refers to stories as “organised information” setting out a framework to apply to all...
    19 views0 comments
    The Choice Factory | Richard Shotton
    Sandhya Gulsin
    • Aug 20, 2020
    • 1 min

    The Choice Factory | Richard Shotton

    Described by Rory Sutherland as “A Haynes manual for understanding consumer behaviour”, The Choice Factory explores the power of...
    29 views0 comments
    Contagious | Jonah Berger
    Sandhya Gulsin
    • Aug 12, 2020
    • 1 min

    Contagious | Jonah Berger

    Contagious (2013) is one of many studies from International best selling author and marketing professor Jonah Berger, who explores what...
    24 views0 comments
    Everybody Writes | Ann Handley
    Simon Towndrow
    • Jun 15, 2020
    • 1 min

    Everybody Writes | Ann Handley

    The most influential woman in social media, according to Forbes, Ann Handley is a world-renowned author and speaker on the topic of...
    52 views0 comments
    Hooked | Nir Eyal
    Simon Towndrow
    • Jun 4, 2020
    • 2 min

    Hooked | Nir Eyal

    How to Build Habit Forming Products Hooked (2014) by Nir Eyal and ex-Boston Consulting Group ‘Behaviour Engineer’ and Facebook ad agency...
    26 views0 comments
    Essential reading material
    Simon Towndrow
    • Jun 2, 2020
    • 2 min

    Essential reading material

    A rolling update of the new, thought provoking or 'classic' pieces written by others - all Fast Thinker approved. Mary Meeker Annual...
    40 views0 comments
    This is Marketing | Seth Godin
    Simon Towndrow
    • Jun 2, 2020
    • 1 min

    This is Marketing | Seth Godin

    18 books and counting, including several Business Week and New York Times Bestsellers, demonstrates Seth clearly has an army of fans of...
    48 views0 comments
    How Brands Grow | Byron Sharp
    Simon Towndrow
    • Jun 2, 2020
    • 1 min

    How Brands Grow | Byron Sharp

    In How Brands Grow, Bryon Sharp tackles conventional marketing wisdom head on - as he does in most of his work - arguing that to Grow a...
    49 views0 comments
    Alchemy | Rory Sutherland
    Simon Towndrow
    • Jun 2, 2020
    • 1 min

    Alchemy | Rory Sutherland

    The larger-than-life vice chairman of Ogilvy, who you’ll have seen on stage at various events, or perhaps his TED talks (if not, you...
    39 views0 comments
    • Twitter
    • LinkedIn
    • YouTube