Element Three | A/B testing that doubles and triples your conversion rates
- Sandhya Gulsin
- Nov 18, 2020
- 1 min read
Director of growth at Kissmetrics, Lars Lofgren talks us through his tried and tested method for A/B testing correlating to conversion over "just changing things". Change alone is a single test that doesn't work in our favour either failing entirely or simply doing nothing whereas A/B testing creates the structure for success.
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