• Sandhya Gulsin

Forbes | The craft of marketing luxury spirits brands

Updated: Nov 18, 2020

In collaboration with Forbes, Moet Hennessy’s previous CMO Rodney Williams (now CEO of Belvedere Vodka) provides a short insight into how to reach out to consumers. From the perspective of a luxury brand, the importance of individuality and strategy are key to appeal to consumers who are presented with so much choice.

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