The power of Apple's brand positioning
- Sandhya Gulsin
- Sep 22, 2020
- 1 min read
Updated: Oct 26, 2020
In a collaboration with Marketing Week, Mark Ritson examines 50 years of Effie's case studies. In this episode, he looks at the power of Apple's brand positioning around three central focus points - simplicity, creativity and humanity.
Yorumlar