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  • Sandhya Gulsin
    • Sep 22, 2020
    • 1 min read

The power of Apple's brand positioning

Updated: Oct 26, 2020


In a collaboration with Marketing Week, Mark Ritson examines 50 years of Effie's case studies. In this episode, he looks at the power of Apple's brand positioning around three central focus points - simplicity, creativity and humanity.




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