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  • Sandhya Gulsin

Web Summit | The role of the CMO needs to be reinvented

Updated: Oct 26, 2020

Till Faida of AdBlock Plus and Jason Harris of Mekanism discuss the new role of the CMO at the Web Summit Technology Conference. The debate covers new media technologies, touchpoints, customer segmentation, personalisation and much more on how the traditional role of the CMO no longer exists.

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