Till Faida of AdBlock Plus and Jason Harris of Mekanism discuss the new role of the CMO at the Web Summit Technology Conference. The debate covers new media technologies, touchpoints, customer segmentation, personalisation and much more on how the traditional role of the CMO no longer exists.
- Sandhya Gulsin
Web Summit | The role of the CMO needs to be reinvented
Updated: Oct 26, 2020
