Marketing Myopia | Theodore Levitt

The 1-Page Marketing Plan | Allan Dib

Content Marketing Revolution | Dane Brookes

Marketing Above The Noise | Linda J. Popky

Building A Story Brand | Donald Miller

The Choice Factory | Richard Shotton

Contagious | Jonah Berger

Everybody Writes | Ann Handley

Hooked | Nir Eyal

Essential reading material

This is Marketing | Seth Godin

How Brands Grow | Byron Sharp

Alchemy | Rory Sutherland