Blog | the study

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The study

Where are our digital ads really going?

Where are our digital ads really going?

Where are our digital ads really going?

Sandhya Gulsin

Dec 4, 20201 min read

Does brand loyalty still exist?

Sandhya Gulsin

Dec 4, 20204 min read

The marketing superhero | How the role of the CMO is evolving

The marketing superhero | How the role of the CMO is evolving

The marketing superhero | How the role of the CMO is evolving

Sandhya Gulsin

Dec 1, 20204 min read

Element Three | A/B testing that doubles and triples your conversion rates

Element Three | A/B testing that doubles and triples your conversion rates

Element Three | A/B testing that doubles and triples your conversion rates

Sandhya Gulsin

Nov 18, 20201 min read

McKinsey | How the digital age is Disrupting the Marketing Framework

McKinsey | How the digital age is Disrupting the Marketing Framework

McKinsey | How the digital age is Disrupting the Marketing Framework

Sandhya Gulsin

Nov 18, 20201 min read

The Choice Factory | What we can learn about our consumers

The Choice Factory | What we can learn about our consumers

The Choice Factory | What we can learn about our consumers

Sandhya Gulsin

Nov 17, 20203 min read

The 1-Page Marketing Plan | Allan Dib

The 1-Page Marketing Plan | Allan Dib

The 1-Page Marketing Plan | Allan Dib

Sandhya Gulsin

Nov 5, 20201 min read

The disruptive path to purchase

The disruptive path to purchase

The disruptive path to purchase

Sandhya Gulsin

Oct 27, 20202 min read

Forbes | The craft of marketing luxury spirits brands

Forbes | The craft of marketing luxury spirits brands

Forbes | The craft of marketing luxury spirits brands

Sandhya Gulsin

Oct 26, 20201 min read

Inbound19 | A new species of disruptor

Inbound19 | A new species of disruptor

Inbound19 | A new species of disruptor

Sandhya Gulsin

Oct 26, 20201 min read

Content Marketing Revolution | Dane Brookes

Content Marketing Revolution | Dane Brookes

Content Marketing Revolution | Dane Brookes

Sandhya Gulsin

Oct 20, 20202 min read

Web Summit | Is the future of search visual?

Web Summit | Is the future of search visual?

Web Summit | Is the future of search visual?

Sandhya Gulsin

Oct 15, 20201 min read

Element Three | Data-driven marketing is powerless without a solid user experience

Element Three | Data-driven marketing is powerless without a solid user experience

Element Three | Data-driven marketing is powerless without a solid user experience

Sandhya Gulsin

Oct 9, 20201 min read

How effective is experiential marketing?

How effective is experiential marketing?

How effective is experiential marketing?

Sandhya Gulsin

Oct 9, 20202 min read

L'Oreal CMO on transforming brand strategy

Sandhya Gulsin

Oct 7, 20201 min read

The annual CMO spend survey | Part 2

The annual CMO spend survey | Part 2

The annual CMO spend survey | Part 2

Sandhya Gulsin

Oct 5, 20202 min read

What does it mean to be a disruptor?

What does it mean to be a disruptor?

What does it mean to be a disruptor?

Sandhya Gulsin

Oct 5, 20201 min read

The annual CMO spend survey | Part 1

The annual CMO spend survey | Part 1

The annual CMO spend survey | Part 1

Sandhya Gulsin

Oct 2, 20202 min read

Breaking down the brilliance of Nike's brand strategy

Sandhya Gulsin

Sep 29, 20201 min read

Web Summit | The role of the CMO needs to be reinvented

Web Summit | The role of the CMO needs to be reinvented

Web Summit | The role of the CMO needs to be reinvented

Sandhya Gulsin

Sep 29, 20201 min read

Experiential marketing is the future of advertising

Experiential marketing is the future of advertising

Experiential marketing is the future of advertising

Sandhya Gulsin

Sep 29, 20201 min read

Forbes | Leading a transformative marketing journey

Forbes | Leading a transformative marketing journey

Forbes | Leading a transformative marketing journey

Sandhya Gulsin

Sep 29, 20201 min read

The challenges of measuring marketing effectiveness

The challenges of measuring marketing effectiveness

The challenges of measuring marketing effectiveness

Sandhya Gulsin

Sep 22, 20201 min read

The power of Apple's brand positioning

Sandhya Gulsin

Sep 22, 20201 min read

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